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Che has become an icon. And as Michael Casey writes in his book 'CHE’S AFTERLIFE. The Legacy of an Image" Che is “the quintessential postmodern icon” signifying “anything to anyone and everything to everyone.”
A cold blood murderer for many or a symbol used by Chávez in Venezuela to justify his 'revolution', or in Hong Kong used against China or to immigrants in the US asking for the American Dream. From fashion runways to mugs. Everywhere. Too many things to too many people. Maybe that is what an Icon is....a marketer's dream. A cash cow after all. For a deeper look at this marketer's dream click here